Creating a new visual identity for a local elementary school.

Nestled in Pelham, Massachusetts, Pelham Elementary School—part of the Amherst-Pelham Regional Public Schools district—stands out for its vibrant K-6 community and active parent engagement. I partnered with them to craft a new visual identity that would resonate with their deep community roots and commitment to reliability, drawing inspiration from the region's distinctive coniferous trees. After exploring a range of creative directions, the school ultimately selected a design that embraced simplicity and tradition. Beyond the core identity, I also developed a concise one-page brand guideline and assisted with essential applications like signage and letterhead.